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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too.

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Sprout on Sprout: How to create your own social media video template

Sprout Social

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. Film videos in a flash.

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A Guide to Social Media Collaboration

Buffer Social

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Creators usually film and narrate the content from their perspective, which gives it an authentic feel. UGC is the social media equivalent of product reviews and word-of-mouth.

UGC 94
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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Social media piggybacking. Who is Nesamani?

Meme 103
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4 Android Apps for Facebook

Idaconcpts

For that he deserves a greenly constructed blue ribbon. But for now, we can give him a list of 4 great apps to take full advantage of Facebook on an Android smartphone. As yet there is no audio so perhaps this is the modern equivalent of the silent film. Facebook for Android.

Facebook 132
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Some Perspectives on Pinterest

Social Media Marketing

But think creatively about how you construct boards: rather than just listing products, center around a theme. And of course, you'll want to use Pinterest to drive sales - particularly if you're in the e-commerce business.

Apparel 167