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The Permanent Brand

Twist Image

A sentiment. It's something that few brands could have done without a multi-million dollar advertising campaign, but now it's coming down to technology, social media, big data and utilitarianism marketing. " The question was asked more times that I could count last week in Las Vegas while attending a conference. A feeling.

Brands 108
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

Trademark number 97097363. Goods and Services Description.

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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

How are B2B organizations connecting their sales team to prospects without events and conferences? How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? Are you pulling customer intelligence from social listening?

Questions 142
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

B2B 164
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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .

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The ultimate guide to running a successful social media campaign

Sprout Social

There are three engagement metrics that are universal among the major social networks: Clicks: Users are only going to click on content that interests them. Adidas asserted “Support Is Everything” You probably remember where you were the moment Adidas’ “Support Is Everything” campaign dropped on social media.

Campaign 130
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Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

Jay : Nothing starts off a major conference better in the morning than a presentation on research. Tom : That is a super-interesting take on that to me, because I think a lot of what people forget, especially for local businesses, is that social media starts offline, goes online, and then goes back offline again. Super excited.

Insurance 115