comScore Research Social Media Survey 
Buffer Social
JANUARY 25, 2018
Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.
Direct Marketing Observations
MAY 16, 2011
The impact that search and social media have on a consumer’s purchase has never been disputed. In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion.
Socialized
JANUARY 22, 2010
Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Perhaps social media is not a part of the company’s communication strategy. A little research can help a company avoid investing in the wrong places.
Ignite Social Media
OCTOBER 16, 2017
If I had to answer if it as still relevant within two seconds of being asked, without any research, I would respond with a confident “Yes”. From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. My reasoning?
Net-Savvy Executive
JANUARY 6, 2011
At work, that translates into tracking down companies globally; it's one way my research is different. So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets.
Waxing UnLyrical
MAY 17, 2011
On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. Then last week , we had Eric Peterson of Twitalyzer on.
Bill Hartzer
FEBRUARY 8, 2010
Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009.
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