Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Perhaps social media is not a part of the company’s communication strategy. A little research can help a company avoid investing in the wrong places.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Proactive Report

SEPTEMBER 25, 2014

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. How Social Media Users Find News.

News 73

News Social Media comScore Reddit 73

The Realtime Report

JANUARY 8, 2014

Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. The full research is subscriber-only, but the site offers free summary data on 16 countries. Global view. Regional view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Direct Marketing Observations

MAY 16, 2011

The impact that search and social media have on a consumer’s purchase has never been disputed. In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion.

comScore 182

comScore Influencer Survey Study 182

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. IAB Mixx Research.

Quantcast 188

Quantcast Data comScore Microblogging 188

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Ignite Social Media

OCTOBER 16, 2017

If I had to answer if it as still relevant within two seconds of being asked, without any research, I would respond with a confident “Yes”. From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. My reasoning?

comScore 111

comScore Statistics Instagram Survey 111

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Why Pinterest?

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

Proactive Report

APRIL 23, 2010

“Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. Consumers exposed to a brand’s social media are 1.7

Social Media 74

Social Media comScore Paid Search Yahoo 74

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

The Realtime Report

JULY 17, 2012

unique visitors to Facebook rose to nearly 160 million in June, the first time this number has increased in at least three months, according to research released last week from comScore. The number of U.S. visits in June were up 1.1% from May, and the average time spent by each user also increased. visitor) is significant.

comScore 183

comScore Facebook Research Company 183

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Bill Hartzer

APRIL 26, 2010

Adam Christensen, Social Media Communications Manager, IBM Corp. David Yach, CTO, Software, Research In Motion Ltd. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Jonathan Miller, Chief Digital Officer, News Corp.

Web 2.0 161

Web 2.0 comScore Microsoft Yahoo 161

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Content that sparks conversations in social media sites is very effective for brand building.

Social Media 58

Social Media comScore Brands Loyalty 58

Buzz Marketing for Technology

OCTOBER 25, 2013

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic.

Mobile 225

Mobile comScore Insurance Sites 225

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Content that sparks conversations in social media sites is very effective for brand building.

Social Media 53

Social Media comScore Brands Loyalty 53

Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

Content 111

Content comScore Wiki Social Networking 111

Waxing UnLyrical

MAY 17, 2011

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. Steve also chatted about the up- and down-sides of doing qualitative research online, and you can see the entire chat via this link to the transcript of #measurePR with Steve King, Round 2.

Klout 195

Klout comScore Nielsen Sample 195

Social Media Marketing

MARCH 29, 2013

The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media. They put a fictional individual front-and-center, utilizing social media to air some of the most-common complaints about the Browser.

Engagement 167

Engagement Video Brands comScore 167

Hootsuite

SEPTEMBER 10, 2019

Content may be king, but poorly researched content can make you look more like a joker. Great social media research skills can help boost your reputation as an expert in your field. Even if you do strike research gold, you can still go wrong by using statistics incorrectly. Online research tools.

Research 111

Research Social Media HootSuite Tips 111

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Josh S Peters

MARCH 6, 2009

Search engine stats A little while ago comScore released some very interesting search engine stats that really put the whole shebang into perspective. Keyword research is something that I have always had a bit of trouble with but thankfully there are a few tools to help us out. B Baidu = 3.2 B (China) Microsoft = 2.1 B AOL = 1.2

Engineering 113

Engineering Marketing Telecommunications comScore 113

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features.

Apparel 167

Apparel comScore Delicious Posterous 167

Diva Marketing Blog

JUNE 17, 2009

girlfriend you might be thinking not another social media thing to add to my running list. Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. The focus this week was on the "hidden demographics" of social media like bebe boomers, women etc. TweetChats.

comScore 40

comScore Social Networking Social Media Flickr 40

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The Science of Social Timing [infographic].

Feedly 234

Feedly Feed News comScore 234

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Hootsuite

MARCH 2, 2020

See how Pinterest stats measure up against other social media networks and beyond. And according to a recent study by ComScore , more than 80% of U.S. According to a Pew Research study, the majority of Pinterest users earn more than $75,000 USD a year. This comes in stark contrast with other social media sites.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009.

News 110

News Report Social Media Reputation 110

Mindjumpers

DECEMBER 2, 2011

Engagement is one of the key words when it comes to social media. For this purpose, today I have written about a research by EdgeRank Checker where they examined a random sample of 5,500+ Facebook Pages, to understand engagement rates through different activities on Facebook – Like, Share, Comment.

comScore 277

comScore Study Facebook Statistics 277

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Lee: Yeah, that’s from Comscore. And of course, anytime there’s content, there’s an opportunity for, you know, search and social media optimization. Doing great.

Social Media 134

Social Media SEO Retail Conference 134

The Realtime Report

AUGUST 20, 2012

In July 2012, 85% of Americans with online access watched online videos, according to new research from comScore. According to comScore, over 20% of all videos viewed online in July were ads, totaling 9.6 online population of 184 million watched a total of 36.9 billion online content videos. How did video ads fare?

comScore 175

comScore Video YouTube Research 175

Adam Sherk

JANUARY 12, 2011

Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. Take advantage of trending topics and hot searches – regularly monitoring search and social media trends provides insight into what users are looking for, discussing and sharing right now.

SEO 198

SEO Hitwise comScore Adwords 198