comScore Groups Metrics Social Media 
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.
Buzz Marketing for Technology
OCTOBER 25, 2013
By some estimates, Hispanics will outnumber all other cultural groups in the U.S. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5 million in 2010.
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Convince & Convert
JULY 7, 2011
I’m glad that more and more companies are putting significant effort into their social media programs. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. conversion rate among a very targeted group. Really, I am.
Sprout Social
MAY 10, 2019
This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.
Akamai Marketing
FEBRUARY 9, 2011
The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.
Webbiquity SMM
FEBRUARY 7, 2012
How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.
Kikolani
JUNE 23, 2016
So you’ve done your content, social media and email marketing campaign. Coupled with this, hundreds of such videos are shared on social media sites. Global media analytics and measurement company, ComScore , states that 45.4% Most of the respondents fell in the age group of 18 to 34. of organic reach.
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