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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

By some estimates, Hispanics will outnumber all other cultural groups in the U.S. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5 million in 2010.

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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

While the amount of data that Facebook provides is nice, they have encountered many issues that have caused miscalculations on several metrics. Facebook made several updates in 2016 in regards to the way they calculate metrics such as Video Views, Video Completion, Paid Organic Reach, and several others.

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Did This National Restaurant Chain Put Too Much Love Into the Like?

Convince & Convert

Let’s look at the metrics of this program: Let’s assume that 73% of Buca di Beppo’s email club visits Facebook (matching the U.S. average, based on Comscore’s findings to that effect in May, 2011). conversion rate among a very targeted group. of the total list, and 19.9% overall conversion rate, and a 19.9%

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 3. Millennials prefer YouTube over TV.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. This will be worth keeping an eye on over 2011, but hardly suggests that there is a mass exodus in this age group. This age range is not a group used to unknowningly sharing data with marketers.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6

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5 Video Marketing Tips

Kikolani

Global media analytics and measurement company, ComScore , states that 45.4% According to a 2015 report by Demand Metric , 95% of executives validated that video was a valuable and important form of content, with more than 70% of respondents stating that video was a superior conversion tool compared to other forms of content.

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