Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. So how can you make sense of it all?

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. Insights from social can reveal the strength of a competing brand’s customer loyalty and weaknesses in their offerings. Listening data. Competitor data.

Reputation 124

Reputation Brands How To Review 124

Hootsuite

APRIL 11, 2022

It’s difficult for small businesses trying to compete with industry giants and their huge customer service teams. Monitor brand sentiment. Sentiment analysis consists of three categories: positive, negative, and neutral. Relieve your customer service team.

Retail 97

Retail FAQ How To Survey 97

Buzz Marketing for Technology

JUNE 27, 2008

It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources. ” Still, she pointed out, “a lot of my students really [only] scratch the surface with the type of research they’re doing.”

Education 179

Education Research News Google 179

Keyhole.co

MARCH 16, 2023

62% of customers say competent service reps play a huge role in a happy customer experience. Service reps can’t be competent if they aren’t fed the right information by relevant departments. A few things to track: Sentiment: How many mentions about your brand are favourable or otherwise. You need to track metrics that matter.

Fashion 98

Fashion Sentiment Collaboration Policies 98