CEOs: If you’re not asking for a social media scorecard, you need to be
Sprout Social
AUGUST 9, 2023
Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.
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