Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.
Sprout Social
AUGUST 9, 2023
For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. So how can you make sense of it all?
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Sprout Social
MARCH 15, 2022
Fuel your strategy with listening, competitor and review data to shape how your audience views your brand. There are three sources of social insights that can act as the pillars of your strategy: listening, competitor and review data. Social media is the world’s largest focus group. Review data. Listening data.
Sprout Social
AUGUST 23, 2016
Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. 89% of 18-29 year-olds are active on social media.
ProBlogger
JANUARY 30, 2011
Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. That’s what focus groups have become, haven’t they? “Do Scott had a lot ofkind words about my book—and his review told new prospects my book wasn’t a scam, it was real and unique, and they needed it.
Buffer Social
JANUARY 2, 2019
Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Awareness campaigns, for example, might focus on impressions, while conversion campaigns should put more value on click-throughs. Brian : Content should feel like something coming from your friends.
Buzz Marketing for Technology
JUNE 27, 2008
It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources. ” Still, she pointed out, “a lot of my students really [only] scratch the surface with the type of research they’re doing.”
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