The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media
Sprout Social
JUNE 3, 2024
Creator content keeps getting better, and is more obviously economically-driven, such that Facebook, YouTube, TikTok and Instagram are now more media networks than social networks. Identifying trends to leapfrog into unique content creation Most companies start and stop with number one. Why will they pick you?
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