Josh S Peters

FEBRUARY 16, 2011

It should be the guiding force behind your decisions because it’s what your company stands for. When was the last time you looked at your company’s mission statement? It will define the words you use, the keywords you strive to rank for, even the jargon you associate with your business and your products.

Analysis 149

Analysis Guidelines Organization Campaign 149

Josh S Peters

NOVEMBER 8, 2011

“Boring” products or “boring” business stories are a tough thing to overcome sometimes. Tony Hsieh could have written a very boring book about his company, but instead he wrote a very interesting and compelling story (aff) about the struggle to start (and then save) Zappos.

Film 176

Film How To Collaboration Examples 176

Josh S Peters

NOVEMBER 30, 2009

The goal is to associate the company with it’s services and offerings. People are often weary of materials coming directly from the company so if you have any 3rd party reviews you can link to and share that is ideal. Get to be known, offer your services and products and always ask for feedback.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

JANUARY 24, 2013

It’s what we look for when we’re researching a brand or products. This is the sweet spot for most companies because you have complete control and you don’t need to outsource your content to an agency of 3rd party. At the moment search and social is very heavily content focused.

Content 163

Content Analysis SEO Types 163

Josh S Peters

JULY 22, 2009

One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen. Learning from your customers and how they use the products, how it fits into their lives and through these types of communication the brand is growing.

Social Media 100

Social Media Lijit eBook Retail 100

Josh S Peters

FEBRUARY 22, 2013

A solid content strategy creates a framework for the business and those involved in the content production process. The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a brand on Facebook. They want people to “Like” them on Facebook or follow them on Twitter.

Statistics 159

Statistics ROI API Analysis 159

Josh S Peters

SEPTEMBER 29, 2009

Now, you would think that a company so concerned with ethics that it’s part of their landing flash animation wouldn’t be ripping off the logos of well known companies. They would be using their own logos and promoting their product in a much more altruistic manner. The good news is that they didn’t.

Lijit 113

Lijit eBook Widget Disqus 113

Josh S Peters

FEBRUARY 24, 2009

GoEverywhere is one of Symantec’s incubator projects and it’s a pretty amazing product. It’s a godsend to productivity and a boon to small businesses / startups who can’t afford expensive software. Today I have started a new chapter in my career as a social media sherpa (consultant).

Lijit 100

Lijit Consultant Project eBook 100

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. I'm a little skeptic because I know how incredibly annoying it can be sometimes when companies search for keywords in my tweets and then follow me based on that.

Twitter 100

Twitter Case Study Lijit eBook 100

Josh S Peters

MARCH 16, 2010

Listen Whether you’re using tools like Social Mention and Radian 6 or just using Twitter Search and Google Alerts it’s important to monitor for your brand name, products, and key employees to keep up on what’s being said. Having a reaction strategy in place will help with that a lot.

Reputation 209

Reputation Press Release SEO Lijit 209

Josh S Peters

JULY 24, 2009

However the Wyoming based company they bought back in 2006 ( Brunton ) has been very active. Their Twitter stream is broadcast on their home page and a they have a FaceBook Fan Page that they use to distribute information about products and to communicate with their fans. The ORSM09 was their first stab (pun intended) at social media.

Social Media 100

Social Media Brands Meeting Retail 100

Josh S Peters

JUNE 9, 2010

When they couldn’t get the coupon, they let the company know. This isn’t to say every audience needs free products. Did Einstein get a wall full of comments? Their audience was motivated by a desire for free bagels. Often, people simply want to be heard. Audience members are happy to reveal their motivations.

Delicious 184

Delicious Lijit eBook Widget 184

Josh S Peters

DECEMBER 4, 2009

You might have 1 customer who buys a ton of your products, yet never really mentions you to their friends while someone who buys very little (maybe due to finances) but loves what they get and tells everyone on a frequent basis. Communicate with and get feedback from these loyal groups to find out what they think of the company.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

NOVEMBER 18, 2009

Setting up Social Media for Lead Generation and Acquisition If your company is already involved in social media then you should have your listening strategies and tactics in place so you know where your customers are and what they talk about. If not, now would be a good time to start. Alternatively you can get savvy people to help you run it.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

SEPTEMBER 18, 2009

Awareness – This type of campaign can be used to increase the awareness of certain products or the brand itself. Often times this is used by established companies (like Chevy with their eco campaign… or the GAP) to keep themselves fresh in peoples minds and assist them in their ongoing bid to stay relevant in the current culture.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

JUNE 21, 2010

This is a guest post from Erica Brown Companies from mom and pops to multinational corporations are diving into, or at the very least, dipping a toe in to the pool of social media. The Good Coffee Connection Twitter @ CoffeeConnecton Facebook [link] Why: Personality without losing sight of product. The last update? Not very engaging.

Social Media 159

Social Media Case Study Lijit eBook 159

Josh S Peters

APRIL 6, 2010

For example, don’t sit and preach about the virtues of your product when they come looking for tech support. Find the voice of your company based on the audience you are connecting with. Gone are the days when companies simply wrote a check to their ad agency (or yellow pages rep), then sat back and watched marketing “work”.

Social Media 140

Social Media Chemicals Message Boards Lijit 140

Josh S Peters

AUGUST 17, 2009

Consumers often build a relationship (mental or physical) with brands that they are aware of and are more likely to try new products or buy from a brand they know or are familiar with. Break your product down and figure out who would use it. One thing to remember is to not shove your products in their face.

Brands 148

Brands Widget Disqus Lijit 148