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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. That’s why they call it customer relationship management.

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iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?

Laurel Papworth

And yes, FREE, I’m pretty sure I’ve reached 10,000 companies in Australia in the last few years and convinced them NOT to buy Radian6 etc until they’ve started with a free service! The mobile version will be retired on July 31, 2012. Not every company or classroom is Google friendly y’know!

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The Art And Innovation Of Listening

Twist Image

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. Social 2011.

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9 LinkedIn Users Describe Themselves

Ari Herzog

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Speaker at TEDx Ottawa.

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The Gamification of Social Media

Social Media Marketing

For a recent and in-depth look at how game theory is affecting the social and mobile space, take a look at what Brian Solis had to say about it (" The Games Businesses Play with Customers "). I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. Geoff Livingston: Usually, it’s the company. Monitoring to me is the practice of hearing that data intelligence formally and regularly as a company.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

13) Before you engage in social media, be sure you have a product or service that people like. If they hate your company, your product or your service, that will be amplified online. Fix your product problems BEFORE you get involved with social. 60) Set up a company page for your organization. A measurement plan.