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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. Owned Media is self-published content.

Marketing 367
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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. Owned Media is self-published content.

Marketing 195
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Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 It includes partnerships, alliances, syndicates and more. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

Marketing 199
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PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147