Janet Fouts

MAY 30, 2012

There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

JANUARY 19, 2012

I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second Focus.com Roundtable in February. “Find me on Google+ at Google.com/SocialMediaCoach ” would be one thing. And there you’d be mistaken.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

JULY 5, 2011

If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Adding the “ Authorship&# tag &# to syndicated posts will allow users to follow specific authors and list your content on the +1 tab of your Google profile.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

DECEMBER 2, 2011

A page doesn’t get notifications by email, text or in the Google+ bar, so it’s hard to keep on top of your discussions. Unless you’re a big brand with Google Direct Connect you don’t own the page name. If that person leaves the company they still “own” the page. Apply here. Macy’s.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

APRIL 13, 2018

If your company processes large amounts of sensitive data, like Twitter for example, then they are required to create the role of “Data protection officer” whose sole responsibility is the protection of customer’s privacy. The fines for violations range from 2-4% of the company’s global turnover.

Privacy 87

Privacy WordPress Data Policies 87

Janet Fouts

JULY 16, 2015

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. Why is this?

Content 70

Content Google Company Marketing 70

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The company earned an incredible amount of media coverage which put the company on the map. Objections from a publicly traded company. Armed with $9.8 Attracting new talent (80.9%).

Social Media 142

Social Media Survey Loyalty Apple 142