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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

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Why I’m Competing With You. And You. And You. And You.

Convince & Convert

And every other company on the planet. This is because consumer interactions with companies are jumbled together like a real-time gumbo. Your status update is located in-between updates from other company’s “liked&# by that consumer – not to mention updates from friends and family. With McDonald’s.

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Is Twitter Advertising a Threat to PPC?

Convince & Convert

According to the New York Times , “Advertisers will soon be able to pay for Twitter to suggest that people follow their accounts, and next year, Twitter advertising will expand to small businesses, which will be able to place ads using a self-serve system.”. 80% of the companies that tried Promoted Tweets did make a second buy.

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Product Evangelist

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. The articles were a bit different since they had to be written and took more time but I run a blog and managed the company blog so writing isn’t too difficult for me.

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Paragon Software Group – A Social Experiment

Koka Sexton

I am still managing the direction of the companies channel sales group and helping out with product management. Being in these two key sections of Paragon Software Group lets me get a very high level view of where the company is and will be moving to in the future. The momentum rolling into 2010 is looking really good for us.

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Product Evangelist - Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. The articles were a bit different since they had to be written and took more time but I run a blog and managed the company blog so writing isn’t too difficult for me.

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What goes up…

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS What goes up… Not really sure why this seems to be the status quo for the past few years but I’m on the job market again. It made sense, a majority of the company was based in Mass. and I was only 1 of 6 people working in a small Emeryville office.