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9 Things About PPC You Should Know

Small Business Mavericks

When an online marketing expert like Neil Patel asks “ Is Paid Search Ineffective for Online Marketing? Here’s a very quick look at what Neil Patel has to say about PPC: 3 Good Things About Paid Search. Paid search lets you target ads to specific searchers. 3 Things To Improve Your Paid Search.

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Social Media ROI’s Missing Ingredient

Convince & Convert

We spend almost no time figuring out how much does it actually cost us to do these things in social media? How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. Let’s say that costs your organization an average of $4,000 per month. Your average cost per piece of content produced is $88.33.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. HR teams tell us using social increases candidate diversity, improves new-hire retention, and reduces recruiting costs. We asked them all the questions you’d expect about social tactics and strategies and results.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

" So many brands are still focused on impressions and branding in the digital world, but they are not thinking enough about how their properties are optimized for both organic search and paid search. So many companies collect email addresses and (basically) spam everyone the same way. organic search.

Marketing 105
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Marketing Charts ). Marketing Charts ). iMedia Connection ).

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Marketing Metrics Your Business Should Start Tracking

Buzzlogix

That’s why digital marketers closely measure important marketing metrics in order to determine whether their marketing efforts are doing what they’re supposed to or not. These marketing metrics provide valuable insight into a marketing campaign’s progress and effectiveness. Social Media Metrics. SEO Metrics.

Metrics 40
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8 Successful Content Marketing Strategies

Writtent Blog

The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. Nearly 60% of marketers use paid search advertisement in their content marketing strategies at least occasionally.

Strategy 111