The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 Executive Blogs Dont Need to be Difficult Community Velocity: A Metric for Measurement Defining Social Media Priorities Amidst the Hype Social Networking and the Popular Girls Assessing Corporate Readiness for Social Media Relationship development is a process, technology can (sometimes) help Social Networking as Information Arbitrage Categories Best Practices Books Deep Thoughts. Hutch Carpenter from Connectbeams Thoughts Got More Metrics? These are all very general measures. MORE >>

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Social Media Metrics and ROI for You. CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? While its still a relative bargin, social media can also drive traffic to a website without the same costs associated. When I consider the value of social media, I consider how much it would cost for my client to have purchased that equivalent traffic. What we can measure for social media ROI. MORE >>

There are many tools that analyze your internet life, some focusing on brands and companies and others specific for individuals. If you want to run metrics that you can download to Microsoft Excel, use RowFeeder. If you want to aggregate common business metrics into one dashboard, use Metricly. Others cost money. Productivity metrics toolsLook at a Heardable report extract. million sites. Heardable analyzes your data and presents a single perspective of how your own site stacks up against benchmarks and other sites. Heardable is not alone. MORE >>

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Nine Blog Metrics. company website, newsletters, syndication sites). Six Twitter Metrics. Six LinkedIn Metrics. MORE >>

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis. metrics twitterHypatia didn’t specify what response the other 29% gave.). MORE >>