Ari Herzog
MARCH 13, 2012
Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Ari Herzog is currently seeking a full time position in social media.
Ari Herzog
DECEMBER 6, 2010
Ari asked me to offer some insight into being the man behind the curtain of a corporate social media team. Those three pieces of the social pie — Tweeting, Facebooking, and reading blogs — are just a small part of the daily minutia of a corporate social media person. Conversing.
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Ari Herzog
JANUARY 16, 2011
Gabrielle Medecki, marketing director for Wolfgang’s Vault (a kick-ass 9-year-old music website if you’ve never visited) questions whether the creation and guidance of a social media plan (also called a social media policy or a social media strategy) is a sound business decision. on his blog.
Ari Herzog
JUNE 21, 2010
Hours after eating a taco salad at the Harvard Square location of the Qdoba Mexican Grill restaurant chain, I inputted a random 16-digit code from my lunch receipt onto the form at Qdobasurvey.com, answering the company’s dual call to action of completing a “guest satisfaction survey&# and entering myself into a drawing to win $10,000.
Ari Herzog
NOVEMBER 12, 2012
Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.
Ari Herzog
JUNE 23, 2011
The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Klout is becoming that thing by which you will be judged in social media. Connect all your social media accounts.
Ari Herzog
JANUARY 5, 2014
With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that?
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