Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I plan on giving a copy to my clients.

Review 142

Review Company Klout Policies 142

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

SEPTEMBER 10, 2013

So have mobile phone companies, which is why your obsessed with checking your email on your phone. Developing advocacy programs is something that every agency and consultant should be offering today, because it really takes full advantage of the social and digital media. We act almost instinctually.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

SEPTEMBER 20, 2011

The people in YOUR company understand the needs and views of your customers better than anyone else, why wouldn’t you want them to be involved. Be ready to share some of the nitty gritty of your company’s inner workings with a social media professional and allow them to help you through the process.

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

JULY 6, 2011

This school of thinking is my typical default for personal accounts, soloprenuers and consultants. Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. you make them giggle now and then? So, does it matter who follows you?

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. This will not kill the event or incentive industry. And yes, once in awhile, we even like to get together with them to “talk shop”.

Klout 100

Klout Eventful Policies Hosting 100