Proactive Report

JUNE 5, 2011

According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.

ROI 82

ROI Social Media Metrics Survey 82

Ignite Social Media

MAY 27, 2016

The value of communities is clear and ROI models are consistently adopted. While it’s easy to see the value that community management brings to an organization, it’s still tough for many businesses to find the ROI. The deepest engagement will take place on new platforms. The future looks a lot like the past.

Communities 113

Communities ROI Team Social Media Management 113

Social Media Strategies Summit

FEBRUARY 27, 2020

Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. Then, once your customers are engaging with you through community platforms, encourage them to interact with you directly via Facebook Messenger or Instagram Direct Messages.

Trends 182

Trends Social Media Instagram Platform 182

SocialFish

APRIL 1, 2011

It’s Time to Call the Social CRM Bluff (Full Frontal ROI). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). Social Media – It’s Not Just for White Folks (Danny Brown). Tech/Analysis. As Journalism Weakens, the Fifth Estate Strengthens (Geoff Livingston). Ecosystems.

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

SocialFish

JANUARY 11, 2011

Social Media ROI for Associations. Community platforms do not equal community. Free download -> “The Complete Facebook Guide For Small Nonprofits”. Don’t focus on technology, focus on behavior. Case Study: MPI and the “Social Media Guru” program for #WEC10. Has ASAE Lost Its Mojo? 100 Ways to Measure Social Media.

Postrank 170

Postrank Handbook Case Study Press Release 170

Mindjumpers

AUGUST 11, 2010

It happens spontaneously via the interactions between people on such sites, but also by assembling relevant pages and communities whereby you closely follow the feedback of the communities and provide a viral element. Next to the use of social network sites you can also use proprietary community platforms.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

AUGUST 3, 2010

While I can't dispute that good websites are falling by the wayside because of Facebook, one can't ignore the fact Facebook is a great platform to induce interaction. This past year, the ROI off of my social media strategy has far surpassed my high ranking website. Interaction not typically found on websites.

Social Media 167

Social Media Facebook Marketing Consultant 167