Enterprises Struggle To Measure Social Media ROI
Proactive Report
JUNE 5, 2011
According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI, only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.
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