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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact.

Content 253
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What to do with your 2020 social strategy now

Sprout Social

In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. — Chipotle Delivers (@ChipotleTweets) March 16, 2020.

Strategy 143
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

You have the opportunity to build a library of content populated largely by your own customers. But good communities are more than support channels. They entice higher brand loyalty by enhancing ‘insider’ status. Customers who participate, create content and connect with other community members become loyal brand advocates.

Cost 135
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Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Becoming an influencer isn’t easy, as Kimia shares her community-building journey: “The time and dedication are the most challenging as you’re juggling countless other projects, campaigns, meetings, etc. Communities are not based on the ‘build it and they will come mentality.’

Travel 66
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. But what I believe we’ll see in 2017 is the return of true community building. ” Many saw social media as a one way conversation, never bothering to cultivate a community.

Trends 146
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. But what I believe we’ll see in 2017 is the return of true community building. ” Many saw social media as a one way conversation, never bothering to cultivate a community.

Trends 60
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Ultimate Guide to User-Generated Content

Later

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . So if you’re looking to grow your business (especially within younger demographics) user-generated content can seriously help skyrocket your sales and build true brand loyalty. .

UGC 60