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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. 5 Questions Social Media Marketing Analytics Can Answer.

Analytics 380
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Need to Fundraise? Stick With What Works!

SocialFish

The use of social capital builds trust and makes strangers more willing to donate for a worthy cause. It also gives your organization a way to create a stronger tie with your community and look for new recruits. Shoe drive fundraisers are a more straightforward and fun way of getting the community to contribute to a cause.

Delicious 130
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Need to Fundraise? Stick With What Works!

SocialFish

The use of social capital builds trust and makes strangers more willing to donate for a worthy cause. It also gives your organization a way to create a stronger tie with your community and look for new recruits. Shoe drive fundraisers are a more straightforward and fun way of getting the community to contribute to a cause.

Delicious 130
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From Living in a Van to IBJ’s “Forty Under 40?: The Daniel Herndon Interview

Firebelly

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. The greatest capital that any business has is their human capital, often used to refer to employees.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. Social Search could it be a Google Killer? Share this on Reddit.

Marketing 217
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MUST WATCH: The state of the internet and group-forming

SocialFish

He sees lots more groups forming in the future but also lots more people joining and leaving groups at a lower thresholds of participation and asks, “what does that do to social capital&# ?

Gov 2.0 196
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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. If you want a more close knit type of social media, plurk, hands down. Reply Tamar Weinberg June 30, 2008 at 8:46 am Wil, tools like ping.fm

Twitter 199