Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

JULY 26, 2010

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Online Communications Policy. Community Guidelines. But where to start? Here are 57 61 great social media policy templates and resources to use when building your own. Daimler AG. Social Media Guidelines.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

SEPTEMBER 29, 2010

As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “how”.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

SEPTEMBER 7, 2011

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. Why does timing matter for search?

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

FEBRUARY 4, 2016

This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. Instagram, SnapChat – although the latter has become more publisher-friendly) and one-to-one communication (WhatsApp, etc.).

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

NOVEMBER 22, 2010

Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. When you publish new content, monitor regularly for reactions and respond to them. Think long-term, not short-term. However, that’s not the way that many people have been taught to think.

CPM 413

CPM Comparison Diagrams Sentiment 413