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Influence is Not a Number

Waxing UnLyrical

“I expected it to be a tool that would help me sort the posers and the popular, and help me find people who were of like mind. But it spends too much time trying to flatter me and tell me how great I am, and not enough time being an actual analytical tool that measures things that actually matter to me.&#. Ridiculous.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you haven’t already, get measurement tools to measure all your social activities. Some tools you can use are Social Mention , Trackur , and PostRank. I’ll be referring to it over and over again to make sure I’m making progress. PostRank is becoming one of my favorite tools. Have a nice one.

Questions 277
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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

And part of why Jesus used imagery and every day references was so that the people he told these stories to could relate to them. What we can learn: conviction is a powerful tool. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. Read All About It!

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. So they were personally connected to the experience, the foods they had missed and the Sainsburys brand.

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Let Your Freak Flag Fly

Waxing UnLyrical

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

Class 182
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

Socialnomics will not necessarily teach you how to use tools, convey strategy, or equip you with resources to act on. I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. A few other tidbits that I really enjoyed about this book.

Review 209