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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? There is no silver bullet, but we can provide some examples, based on recent experiences. With more than 18.5

Data 230
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Link Love Monthly: Best of March 2011

SocialFish

Things Companies Don’t Want to Hear about Social Media (Sysomos). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Social Website: Integrating Social Media Into Your Website (Community Organizer 2.0). The Art of Social. 10 tips for social media introverts (SBOSM). Ecosystems.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Building this will inform the rest of the strategy, content, and social media platforms you participate on. Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. and how they use / consume information on them.

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8 Stops on the Path to a Better Blog

Convince & Convert

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation. Cross-promote on social platforms.

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Missed Opportunities

Twist Image

The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. More often than not, you'll see that many of these brands have fairly active corporate Blogs, but those Bloggers spend zero time in the community. What are some of the more common missed opportunities?

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Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Sysomos provides instant access to all social media conversations from blogs, social networks and micro-blogging services to forums, video sites and media sources.

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