Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. PPC Marketing & Paid Search. Local Online Marketing.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

MARCH 20, 2012

Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. Make sure before you launch you have systems in place not only to capture the metrics you want to see now, but the ones you think you may want to see later. The data is only as good as what you are capturing, though.

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Local/Mobile Search. Today, I turn 30.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Sprout Social

SEPTEMBER 1, 2021

Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. It puts can put all of your other social media metrics into context so you can understand where your brand stands. What is share of voice?

SEO 143

SEO Social Media Metrics Sentiment 143

Razor Social

DECEMBER 21, 2016

Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics. It analyzes Google organic and paid search results and produces a detailed analysis to help you evaluate your site and the sites of your competition. Visitor recordings is a very useful feature. SEOMonitor. Schedugr.am.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2009

The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites. This prompted Joost de Valk to write an awesome WordPress Blog Metrics plugin. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Business 2 Community ). Not as believable.) ( Business 2 Community ). Metrics matter. Business 2 Community ). Business 2 Community ). Business 2 Community ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

NOVEMBER 12, 2013

B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Organic or paid? Just 23% of marketers generate more than half of all leads through organic search.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 29, 2014

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., event sponsorships, community outreach, analyst coverage, trade association membership) components. Time for a New Definition of SEO by Search Engine Watch. by MediaPost.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” Search in A World Of Converged Media by MediaPost Search Insider.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

AUGUST 5, 2013

54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. Google accounts for 90% of search traffic to b2b websites. 31% have no social media policy in place. Heidi Cohen ).

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 120

Social Media Strategy Mobile Consultant 120