Communities Marketing Publishing Vocus 
Convince & Convert
JULY 9, 2013
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Image via BigStockPhoto.com. That, in turn, can help move your buyers down the path to purchase.
Webbiquity SMM
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Vocus and Cision ) to the obscure ( Butterfly Publisher ).
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ProBlogger
SEPTEMBER 13, 2012
This guest post is by Frank Strong of Vocus. As bloggers, we know that to build a community, we’ve got to blog consistently. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. More reads for the most read. The lesson?
Convince & Convert
AUGUST 18, 2010
Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?
Webbiquity SMM
SEPTEMBER 10, 2012
Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.
Writtent Blog
FEBRUARY 28, 2014
Blogging is a highly effective medium for reaching a wide array of marketing goals. One of the most effective ways to use your blog posts as a community-building tool is to invite your readers to leave a comment. Example: Do you agree that direct mail marketing is dead forever? Facilitate Comments. Share why (or why not!)
Convince & Convert
AUGUST 3, 2010
A digital marketing success story. Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Build a website. Keep it updated.
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