Remove Communities Remove HootSuite Remove Loyalty Remove UGC
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
article thumbnail

How to Build a Social Listening Strategy [4 Real Examples]

Hootsuite

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. Try Hootsuite Listening for free You’ll also want to identify which channels are the priority for your social listening plan. What is a social listening strategy? Top themes.

Examples 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Another tactic that can help certain brands drive engagement is to create channels on Instagram , or strategize on building a community and groups on Facebook.

Hashtag 155
article thumbnail

Complete Guide to Instagram eCommerce in 2022

Hootsuite

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. UGC is a persuasive form of free advertising.

Instagram 130
article thumbnail

5 Ways We Wish More Brands Would Use Instagram

Pixlee

If you’re one of those brands, you’re already reaching out to the majority of your followers, because more than 50% of users look for new products on Instagram, according to Hootsuite. Feature User-Generated Content (UGC) Creatively. Use Hashtags to Encourage UGC and Feedback. Run an Interactive Social Media Contest.

article thumbnail

5 Ways We Wish More Brands Would Use Instagram

Pixlee

If you’re one of those brands, you’re already reaching out to the majority of your followers, because more than 50% of users look for new products on Instagram, according to Hootsuite. Feature User-Generated Content (UGC) Creatively. Use Hashtags to Encourage UGC and Feedback. Run an Interactive Social Media Contest.

article thumbnail

Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x That’s right: TikTok is now on Hootsuite!

Questions 117