The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

Study 180

Study Company Web 2.0 Twitter 180

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. Answers Yahoo!

Social Media 269

Social Media Strategy StumbleUpon Digg 269

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133

Laurel Papworth

FEBRUARY 12, 2012

Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. He wanted $75,000 he got $1.5

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We started adding people’s homemade YouTube videos. Kate Middleton, iPhone and our excellent coverage of those and other stories drew 39.1m We got the cost from $250 to $225.

Reddit 80

Reddit Wikipedia Aggregator Cost 80