Sherrilynne Starkie

APRIL 5, 2018

Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Almost half of Canada’s population, 44 per cent, are on LinkedIn. A balanced communications strategy is going to maximize the return on investment. This means posting stories and managing conversations to keep the community engaged.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends. Related articles.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. Related articles.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

OCTOBER 15, 2018

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Almost half of Canada’s population, 46 per cent, are on LinkedIn. LinkedIn is introducing more social features and is becoming more content friendly. A balanced communications strategy is going to maximize the return on investment.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. LinkedIn’s new share button. PLEASE LIKE MY FACEBOOK PAGE. Originally published January 12, 2011). Related articles.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

MARCH 11, 2013

Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand. New look and feel for LinkedIn.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

APRIL 27, 2013

Over the past seven or eight weeks, not a single day has gone by without a call, email, tweet or LinkedIn message coming from a young grad who is hopeful of landing a job at Thornley Fallis Communications. Hedge your bets by getting to know as many people in the PR community as possible. Are professional communicators normal?

Applications 332

Applications Compete LinkedIn Newsletter 332

Sherrilynne Starkie

JANUARY 8, 2018

Facebook users spend 3x more time watching live video than traditional video. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Community Management. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more. Infographics are liked 3x more than any other content formats.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

MAY 4, 2012

This is my most-answered Facebook question ever posed with 57 people taking the time to register a vote. Perhaps surprising, Facebook! Four would shirk LinkedIn. The fact that Facebook users named it so often is a bit of a shock. LinkedIn and Path received honourable mentions too. VISIT MY FACEBOOK PAGE.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Sherrilynne Starkie

AUGUST 1, 2018

After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Linkedin, Facebook, Instagram and Snapchat all feature. Voice messaging comes to LinkedIn. LinkedIn has added the ability to record and send voice messages in LinkedIn Messaging.

Social Media 42

Social Media Marketing LinkedIn Instagram 42