Remove influence

Social Media Strategery

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

They were role models who would care for the community as if it were their own. "In "In Pinterest’s early days, Silbermann gave out his cell-phone number, attended blogger meet-ups, and personally composed weekly emails that were sent out to Pinterest’s tiny, but growing, community. "It’s

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

takes issue with this idea of ranking people's influence on these internal networks. as a side note, I need one in real-life too – little did I know that my best friend’s reach and influence are really low and I should stop hanging out with him and instead make new friends who can optimize my conversations better).

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. The study found that these moms are re-defining themselves into a new social class and social mindset. They use coupons…a lot.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. Will he share it with his 100K Twitter followers and Facebook fans? If only things were still this easy.

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Will I See You at the Gov 2.0 Expo?

Social Media Strategery

The system also supports mobile applications and integrates public social media sites, such as Twitter and Facebook, as well as sophisticated geospatial systems, such as Open Street, to create detailed maps of damaged areas. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

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Knock Down the Social Media Dominos

Social Media Strategery

In the social media community, Chris is a big domino, or as Malcom Gladwell put it in his book, the Tipping Point, a “ connector.&# By reaching Chris, you’re not reaching just one person, but a whole army of people who are following him. The influencers are no longer restricted to just mainstream media like the Times or CBS News.

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