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The Blogger and Marketer's Cheat Sheet to Getting High Profile.

Techipedia: Tamar Weinberg

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. If the post does not allow commenting, send a relevant press release to the editorial team showing that you have done your research and understand what the blog is looking for.

Blogger 132
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). The job of someone who does blogger outreach can be difficult. There is supposed to be a wall between the two.

Blogger 177
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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

They know that I actually care about my community and that they’re not an audience. Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. He currently serves as the community guy at Building 43. and the Silicon Alley Reporter.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. The Online Consumer Engagement Value report idea is a good one. It’s definitely a worthwhile read.

Marketing 265
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Don't burn bridges

Jeff Esposito

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. Like all forms of communication, social media requires a two-way conversation to be sustainable and mutually beneficial for customers and brands. Unported License.

CoTweet 36
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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Want another tip on how to write well? Read a lot. Tips on self-improvement?

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Rethinking Public Relations Education

Social Media Strategery

Some were in media relations classes where they were learning about the differences between pitching reporters and bloggers. But, for the most part, social media had yet to become a substantial part of their communications curriculum. When I took “ Media Writing ,&# I learned the AP Stylebook and how to write press releases.