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Don't burn bridges

Jeff Esposito

This is a shift away from the old guard of positioning offers through tried and true marketing efforts and passing news via press release, which was the classics one-way street. One thing that I feel hurts the long-term view of this medium are reports showing “blanket&# values of fans. Is social media right for everyone?

CoTweet 36
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Rethinking Public Relations Education

Social Media Strategery

Some were in media relations classes where they were learning about the differences between pitching reporters and bloggers. When I took “ Media Writing ,&# I learned the AP Stylebook and how to write press releases. How do you use tools like Wikipedia and other social media as breadcrumbs to find more credible sources?

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The Blogger and Marketer's Cheat Sheet to Getting High Profile.

Techipedia: Tamar Weinberg

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. If the post does not allow commenting, send a relevant press release to the editorial team showing that you have done your research and understand what the blog is looking for.

Blogger 132
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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

How did you resolve the various reporting/privacy requirements of hosting comments on a.gov server? When we stood-up our TSA blog in January 2008, there was no guidance on what the reporting/privacy requirements were for government blogs. How did you determine whether to host the blog on a.gov or a.com server?

Gov 2.0 81
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). The job of someone who does blogger outreach can be difficult. There is supposed to be a wall between the two.

Blogger 177
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Why You're the Key to Social Media Success

Convince & Convert

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business. Im Jay Baer.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The Online Consumer Engagement Value report idea is a good one. SEOmoz has looked at what works and reported on their findings. How to Write Effective Press Releases in the Age of Twitter (OPEN Forum): It’s not really just the “age of Twitter&# – it’s the “age of social.&#

Marketing 265