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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

Influencer marketing is a powerful way for you to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right. Definition of influencer marketing. 8 Steps to Develop a Social Business Plan (white paper). In this short 20 minute podcast you will learn: .

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Definition of brand storytelling. Benefits of brand storytelling.

Brands 166
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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. Definition of branding. Definition of branding. Definition of a brand identity. Definition of brand architecture. Definition of visual branding. Big difference.

Brands 113
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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. Definition of a brand. Definition of brand identity. Definition of brand trust.

Brands 60
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community.

Company 122
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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

If yes, you definitely landed on the right blog post today. Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. The Ultimate Guide to Sales and Marketing Conversion Funnels .

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How to Take Charge of Your Personal Brand

Convince & Convert

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. “We should definitely not do that.” Huge thanks to our amazing sponsors for helping us make this happen. “That sounds insane,” she said.

Brands 134