How to optimize your marketing budget: Do more with less
Sprout Social
SEPTEMBER 18, 2023
For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. Take into consideration the cost of tools, resources, employees and contractors.
Let's personalize your content