Remove Communities Remove Compete Remove Conversation Remove Social News
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

To have credibility, you need to have other people in your field willing and able to testify to your competence. Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. To get social media success you should first gain the trust of your followers.

Brands 236
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

I have NO PROBLEM with conversations happening offsite. I’ve learned to adapt by integrating those conversations on my blog wherever I can (as you can see, Richard Cunningham just posted on Louis’s site and you can read it here. MBA 101: you can only compete on price or product differentiation.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

How does one small hotel possibly compete with these hotel franchises? Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Both Pam and Joe talk about the social media/Twitter discount.

Hotels 245
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7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. They’re designed to be chatty – as if you were having a conversation with a friend. Your blog has to be excellent.

Blogger 250
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. Companies are still challenged with whether they *should* get involved in the conversation.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

Marketing 265
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. That said, such a broad determination means you can be a social media marketer and not know it.