Ari Herzog

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On Moving On

Ari Herzog

And I did… Each of them left their worlds of independent consulting and entered professional communities of workplaces and coworkers. I tried it for a few years and, while I gained a lot of experience and met many connections, I recognize that at the age of 36 it is time for me to go back to working in an organization.

Policies 156
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Why #FacebookAdGrants is Fascinating

Ari Herzog

Organizations large and small created marketing materials to tell their supporters and prospects to be their fan on Facebook. The latest occurred earlier this week when AdAge obtained a Facebook communication that the social networking site prefers paid updates over organic updates. The list of Facebook changes goes on.

Adwords 152
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The Battle Between Opting In and Out

Ari Herzog

Stepping away from individuals and focusing on municipalities, there are a host of websites that offer municipal services and assume people want to read about their communities on their corporately-branded websites. These companies never asked city leaders for permission to create these brand pages. Thank you for reading! But that's.

Klout 114
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Help Me Find My Next Job?

Ari Herzog

Despite attributes as a social media expert and thought leader , my focus is to work within the umbrella of communications — specifically within public affairs, government affairs, community relations, and/or similar-named titles. Please let me know if you think I’ll be a fit at your company or if you have any ideas.

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When You Need a Social Media Manager

Ari Herzog

Over subsequent years, I worked as an online community manager, led workshops in multiple cities helping business and government managers understand the benefits of the web, and advised nonprofit organizations with case studies on implementing social media marketing. I created my Facebook account in 2005 and joined Twitter by 2008.

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Why Best Buy and Hertz Fail

Ari Herzog

Let this be a lesson to email marketing companies. Shameless plug : To receive best practices on new and emerging media and how nonprofit and public sector organizations are communicating effectively, please sign up for my newsletter here. Related articles you may enjoy: Learn Email Marketing From Butchers.

Buy 114
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Helping You Communicate Better

Ari Herzog

Beth Kanter, Geoff Livingston, and Kami Huyse comprise the leadership team of Zoetica , a media organization providing marketing communications and other marketing-related services to nonprofit organizations and socially-responsible companies. Peruse their client rosters. I wish there were more like them.