Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . Tik Tok influencers are powerful. Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. Interacting, responding and commenting are almost as important as posting new content. Engage With Your Community .

Brands 273

Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . Tik Tok influencers are powerful. Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. Interacting, responding and commenting are almost as important as posting new content. Engage With Your Community .

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

FEBRUARY 5, 2012

I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). But do these tables tell the popular/influence story? There were tweeters with huge numbers of followers who scored very low on the influence scale. phdinparenting.

Twitter 361

Twitter Influencer Newsletter List 361

Sherrilynne Starkie

JANUARY 24, 2019

Under the Influence: Hypertargeting. If you have one you’d like to recommend please leave a comment below. I’m taking part in Dry January as usual this year, and I listen in to pick up tips to keep me on the straight and narrow. This week I learned about Kombucha, a tea beverage they say nicely replaces ‘adult beverages’.

Notification 230

Notification Privacy Issues Influencer 230

Sherrilynne Starkie

APRIL 1, 2012

The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Very few of the most popular tweeps make the grade on the influence table. Twitter Influence ( TweetLevel ). Congratulations to @phdinparenting who continues to top both lists.

Twitter 327

Twitter Influencer Newsletter List 327

Sherrilynne Starkie

NOVEMBER 5, 2018

Witt and Baird not only do a great job laying out every area that brands need to focus on when it comes to Gen Z: transparency, culture, media, marketing, community and influence, but the layout of the book itself makes it Gen Z by design with its TL;DR chapter summaries. Ignore at your own peril.” How to enter.

Case Study 170

Case Study Microsoft Authentication Study 170