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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 185
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Eight steps to thriving on information overload

Buzz Marketing for Technology

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. SAP White Paper: Service Delivery Innovation. Upcoming Event. Collaboration (27).

Web 2.0 244
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The information processing view of humanity

Buzz Marketing for Technology

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Process 100
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Collaboration. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today.

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Top 5 Content Marketing Strategies For B2B Brand Promotion

Keyhole.co

But to knock your content marketing goals out of the park, you need tight-knit workplace collaboration to keep your marketing team marching to the beat of the same drum. A well-researched white paper might shine on your company blog, while a quick how-to video could go viral on social media. that speaks to these points.

B2B 52
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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Creating an editorial calendar eliminates the stress of creating fresh new content on a deadline and provides time for collaboration, research, and creation. Then supplement your email blasts and press releases with more outside-the-box ideas, such as sneak peeks of upcoming content or contests and giveaways. Don’t pitch in every post.

Tips 98
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How to Create Content for Lead Generation (Gated vs Ungated)

Oktopost

In the middle of the B2B funnel content usually consists of: White papers. Alternatively, it may be produced to be distributed at an upcoming industry trade event or conference. Much like with ungated content, there are many ways to approach the production process itself, but collaboration and timelines are both necessary.

Content 169