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| Page 1 of 1 | Previous | Next | MOBILEGROOVE MARCH 11, 2013  New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies Disclaimer: SAP Mobile Services is a MobileGroove client collaborating with Peggy Anne Salz to research and write strategic thought leadership and collateral including the new Mobile Operator Guide 2013 and the upcoming Mobile Commerce Guide 2013, slated for release later this year. What is the next ‘Big Thing’ in mobile? ” Game-changing. Indeed, IP is changing the game. | SPIN SUCKS OCTOBER 3, 2012  Tips for Creating a Profitable Trade Show Experience You can: Blog about the upcoming event and your company’s involvement. Create a hashtag on Twitter and tweet about your upcoming event. Upload a video about the upcoming trade show to your YouTube and Vimeo channels. Create a QR code at your booth that visitors can use to download a white paper. Today’s guest post is by Allen Mireles. Or do we? Plan, even. | | | | | |
| CONVINCE & CONVERT APRIL 20, 2010 Does Your Blog Have a Long Tail | Blogging and Content Creation. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper. Looking forward to reading your white paper on this! new white paper from me and @chrisbaggott) [link] [link] Jason Bender Does Your Blog Have a Long Enough Tail? | SPIN SUCKS MAY 21, 2012  To Grow Your Audience, Become a DJ For Your Content For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. The actions people take as a result of reading your material – call you, download a white paper, purchase your product, register for an event, etc. | WEBBIQUITY SMM JUNE 8, 2011  How to Build the Ultimate Online Newsroom Upcoming events / sponsorships / speaking engagements (with speaker bios included). Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. by TomPick and guest blogger Maria Verven. They were bulky, killed lots of trees, and of course weren’t searchable. if absolutely necessary. | WEBBIQUITY SMM MAY 10, 2011  20 Ways to Generate ROI from a Corporate Blog Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. | | | | | | | |
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PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011  Six Surprising B2B Content Marketing Ideas
Boring white papers and boastful case studies are common pitfalls. Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. white paper can become a series of blog posts. One of the biggest challenges B2B marketers have is coming up with new content. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. Do not pitch your products. Don’t Reinvent The Wheel. MORE >> -
GAURAVONOMICS | WEDNESDAY, MAY 25, 2011 10+ New Social Media Job Openings at Hanmer MSL, 2020 Social, Eastwei MSL, MSL China, MSL Japan and MSL Singapore
Lead MSLGROUP’s thought leadership initiatives by speaking at conferences, publishing white papers and conducting workshops. Support MSLGROUP’s thought leadership initiatives by speaking at conferences, publishing white papers and conducting workshops. Over the last nine months, I have been busy recruiting social media talent for MSLGROUP agencies across Asia and I am delighted to share that we now have 35+ plus dedicated social media specialists across Asia, including 20+ in India and 15+ in Greater China. Candidate Profile. Job Profile. Job Profile. MORE >> -
JACOB MORGAN | WEDNESDAY, JANUARY 27, 2010  A Collection of 50+ Enterprise 2.0 Case Studies and Examples
great white paper directly from Intel on developing an Enterprise social computing strategy. Upcoming Events Aug 16-18 Engaging Times Summit Aug 19 SES San Francisco Aug 19-20 Innovation Summit Sept 14-16 Jive World Sept 19-23 Oracle Open World Oct 14-16 Blog World Expo Nov 8-11 Enterprise 2.0 Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER A Collection of 50+ Enterprise 2.0 Case Studies and Examples View Comments January 27th, 2010 Updated May 14, 2010 I’ve been chatting with a few folks about E2.0 case studies here. MORE >> -
MOBILEGROOVE | WEDNESDAY, NOVEMBER 14, 2012  The Everything Guide To Mobile Apps For Developers, Businesses & Brands
More about this disruptive model next week when I post my recent video interview with Torsten Stauch, AppShed CEO, where we deep-dive into his upcoming presentation at Forum Oxford: Mobile Apps and Technologies Conference 2012 — taking place November 23 in Oxford, U.K. After all, as my recent white paper shows, app downloads mean nothing if people don’t use them again and again. If you want to create an winning app you must have a broad base of knowledge that allows you to indentify your target audience and delight them again and again. Mobile App Economy is booming. MORE >> -
SOCIALNOMICS | SATURDAY, JANUARY 28, 2012  Breaking Down Walls: A Facebook Marketing Discussion with John Haydon
We sat down with John to discuss Facebook marketing in anticipation of our upcoming free webinar Creating a Breakthrough for Your Business on Facebook on February 8 st at 1 PM EST. What affect does Facebook page design have on increasing fans and engagement? ClearRisk has a great “like-gate” offering on their welcome tab, baiting new fans with a free white paper targeted at risk managers. If you are looking for information on Facebook marketing, John Haydon literally wrote the book on it, as co-author of the soon-to-be released Facebook Marketing for Dummies (3rd edition). MORE >> -
- The Corporate Social Media Summit 2011 MINDJUMPERS | THURSDAY, APRIL 14, 2011
- Politics Gets Social: 160 Jaw-Dropping Facts about the 2012 Presidential Election SOCIALNOMICS | TUESDAY, NOVEMBER 6, 2012
- 7 Social Media Tactics Your 2013 Budget Needs to Succeed WWW.CLICKZ.COM | MONDAY, JANUARY 7, 2013
- Eight steps to thriving on information overload BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Social Media’s Redheaded Stepchild JEFF ESPOSITO | TUESDAY, APRIL 17, 2012
- #DearKen: How Do I “Pinterest-ize” My Marketing Content? MOBILEGROOVE | THURSDAY, MAY 10, 2012
- WWE vs. UFC: Social Lessons from the Winning Sports Brands SOCIALNOMICS | THURSDAY, JULY 26, 2012
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | MONDAY, NOVEMBER 8, 2010
- Nielsen Report: Blogs Still on the Rise | ClickZ WWW.CLICKZ.COM | TUESDAY, MARCH 13, 2012
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010
- 25 Newsletter Content Ideas + Bonus Newsletter Idea Resources WRITTENT BLOG | MONDAY, APRIL 8, 2013
- CRM or Social CRM, What's the Difference? JACOB MORGAN | TUESDAY, JUNE 29, 2010
- What’s the law around aggregating news online WWW.NIEMANLAB.ORG | WEDNESDAY, SEPTEMBER 22, 2010
- Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources WWW.INTERACTIVEINSIGHTSGROUP.COM | FRIDAY, MAY 15, 2009
- Social Media vs Social CRM vs Social Business vs Enterprise 2.0 JACOB MORGAN | WEDNESDAY, MAY 19, 2010
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | FRIDAY, OCTOBER 29, 2010
- Should You Monitor Social Media Behavior at Work? | Bare Feet Blog BARE FEET STUDIOS | MONDAY, MARCH 29, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | WEDNESDAY, APRIL 28, 2010
- Who is the Social Customer? JACOB MORGAN | THURSDAY, JUNE 24, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and. JACOB MORGAN | THURSDAY, JULY 15, 2010
- Why Host a Blog on Your Corporate Website? WWW.CLICKZ.COM | TUESDAY, JANUARY 4, 2011
- What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices WWW.NIEMANLAB.ORG | MONDAY, OCTOBER 18, 2010
- My Thoughts on the Social CRM (SCRM) Panel at Social Media Club JACOB MORGAN | FRIDAY, MAY 21, 2010
- The Disconnect Between How Vendors and Strategists Approach Social CRM JACOB MORGAN | FRIDAY, JUNE 18, 2010
- How Do Logos Matter to You? BARE FEET STUDIOS | WEDNESDAY, OCTOBER 21, 2009
- The More Things Change, The More Things Change CONVINCE & CONVERT | THURSDAY, MAY 27, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | WEDNESDAY, MAY 19, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, MARCH 23, 2010
- Permission-Based Mobile Advertising Gains Traction; Jumptap Platform Upgrade Puts People In Control MOBILEGROOVE | FRIDAY, APRIL 23, 2010
- The information processing view of humanity BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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