Trending Sources

Tips for Creating a Profitable Trade Show Experience

Spin Sucks

You can: Blog about the upcoming event and your company’s involvement. Create a hashtag on Twitter and tweet about your upcoming event. Upload a video about the upcoming trade show to your YouTube and Vimeo channels. Create a QR  code at your booth that visitors can use to download a white paper. Today’s guest post is by Allen Mireles. Or do we? Plan, even.

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The Beginner’s Guide to Social Attribution

Simply Measured

friend might email his friends about a vacation destination for a potential upcoming trip. Education & Analysis Social Media White Papers, Guides, & eBooksIf you’re an email marketer, you send an email, you drive action, you measure that action’s impact on the business, and then you figure out what you could do better and do it again. Social doesn’t work that way.

SMS 13

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. white paper can become a series of blog posts. Try these six surprising B2B content marketing ideas.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

They can also promote content downloads—reports, white papers, e-books and guides. Website visitors are often more likely to register for an event or download a white paper if the landing page includes a short online video (which is, for this and other reasons, best not a “being abandoned” tactic). “Abandon” such tactics at your own risk.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document.

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Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Upcoming Events. WHITE PAPERS. ); //. ); //. ); //. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Email Marketing Best Practices Email Marketing B2B Email Marketing Email Delivery Email Marketing Optimization Advanced Email Marketing. Analytics.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Upcoming events / sponsorships / speaking engagements (with speaker bios included). Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. by TomPick and guest blogger Maria Verven. They were bulky, killed lots of trees, and of course weren’t searchable. Story ideas (again, thoughtful ones).

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Event calendar: Tell subscribers about upcoming events in your company (like your monthly webinars or weekly podcasts) or industry (such as conferences and expos) so they can participate or trust you to pass things on. Case studies and/or white papers: Show your expertise and how your products and services help your audience with these research-heavy newsletter content ideas.

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. I don’t want to give it all away, but here are some highlights: The Long Tail of Search Queries is Undeniable According to Experian-Hitwise, 56% of all searches are now three words or longer. Thanks for the info. So now you know ! Thanks.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Imagine how much value you could provide to your customers by creating a center for online professional education, which could include videos, white papers, eBooks and more! The average marketer today uses 12 different content marketing tactics. Posts.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too.

Types 60

Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent Blog

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” Aim for consistency in tone and brand personality , even if that means ignoring memes or comics in favor of well-designed white papers or slideshows.

Meme 28

Why Host a Blog on Your Corporate Website?

www.clickz.com

White papers? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar.

Eight steps to thriving on information overload

Buzz Marketing for Technology

Once you know your priorities you can often rationalise the sources you need, rather than being swamped by a mountain of paper you can never get through. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB). Upcoming Event.

Social Media’s Redheaded Stepchild

Jeff Esposito

For the individual employee, LinkedIn provides an opportunity to share professional experiences; work endorsements; upcoming events or travel destinations; accolades; projects and insights. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories. This is a guest post from  Larry Jones. Yeah I’ve got a LinkedIn account, but I hardly go on it. I’m not looking for a job.”. Image: Wikipedia. They found a way for LinkedIn to make their jobs easier (think Pinterest and women). What makes it ‘social?’”.

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they havent, and where the (many) grey areas still remain. You can get the full version of the paper (with footnotes) here ; Ive added some links for context. billion in 2008 alone. AFP v.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource.&# 4.

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What the Future Holds for B2B Social Media Marketing

mashable.com

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. View Comments 100+ Upcoming Social Media & Tech Events View Comments International Management Trainee at Meltwater Group (District of Columbia) Jobs Interested in working in Washington DC for Meltwater News?About The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Social media is capable of so much more.

B2B 39

What’s the law around aggregating news online

www.niemanlab.org

Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they havent, and where the (many) grey areas still remain. You can get the full version of the paper (with footnotes) here ; Ive added some links for context. billion in 2008 alone. AFP v.

What the Future Holds for B2B Social Media Marketing

mashable.com

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs.

B2B 39

The information processing view of humanity

Buzz Marketing for Technology

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB). Upcoming Event. About Ross Dawson. AHT Group.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

Distributed Influence: Quantifying the Impact of Social Media From Technobabble: Download a white paper outlining the thoughts and views of several key stakeholders on the issue of measuring online influence. appreciate your sharing Oliver’s blog with our readers and the upcoming conference. Boss asking about the ROI of your social media campaigns? Engage or Die! Awesome!

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Upcoming Event. Managing Personal Knowledge: Setting a Foundation for Transformation? by Bill Ives. May 2, 2007 at 2:45 pm. · Filed under Enterprise 2.0. can it transform the enterprise itself? RAVE in a few weeks. tools. In Tomsâ?? words. â??I Permalink. Worked.

Should You Monitor Social Media Behavior at Work? | Bare Feet Blog

Bare Feet Studios

UPDATE 21 April 2010: Local Hawaii company Altres (HR management firm) has prepared this free white paper on Social Media & the Workplace. You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog. Should You Monitor Social Media Behavior at Work? Get yours! See the pink zone.) Hawai?i

How Do Logos Matter to You?

Bare Feet Studios

He has a successful business and several white papers on the specialty of “credibility based logo design.&# He has found it can increase conversion rates by two four times on the home page. You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog. Upcoming & Recent Events Join Us on The Reef Recent Visitors to Our Site © 2009 Bare Feet Blog Powered by Thesis , Wordpress and Thesis ThemesHow Do Logos Matter to You? So here it is after the jump! Bill Haig, Ph.D. Hawai?i

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media. There’s been a bit of news about it recently. Social Media is Inexpensive False. Absolutely. Today. Kudos!

The More Things Change, The More Things Change

Convince & Convert

Let’s say you have a white paper for download on your site. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The More Things Change, The More Things Change May 27th, 2010 |Written By: Jay Baer | View Comments Tweet Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. Great job Bulbstorm. And you?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

is Crucial to your Content Marketing Strategy [link] @russhenneberry [link] John White /This/ is why I read Jay Baer. is Crucial to your Content Marketing Strategy [link] [link] Russ Henneberry @John White — good stuff John — I subscribe to the theory that (today) people rarely believe what YOU say about yourself — they look for social proof from others and if anything looks fishy or out of place (spammy) you are done for. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. We like that.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 population.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. But then, it all changed. The party got bigger. First, people from your school that you didn’t really know showed up. And ultimately, those guys arrived. You know them. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets.

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