Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Trailhead members — known as Trailblazers — are encouraged to collaborate and meet fellow users based on shared interests, job roles, and locations. Or at least, it’s not just about that because it delivers real, measurable results.

Examples 227

Examples Communities Brands Forums 227

Hootsuite

MAY 9, 2023

You may host most of these materials on your website, but some, like a webinar done over Zoom, perhaps, can live elsewhere. Podcasts are often hosted on third-party apps like Spotify or Google Podcasts. Examples of earned content distribution can include: Mentions, shares, and user-generated content (UGC). Educational content.

Tips 98

Tips Content HootSuite UGC 98

Social Media Strategies Summit

NOVEMBER 18, 2022

If your board is only interested in revenue, they likely won’t be interested in “vanity metrics” like follower count and engagement levels. User-generated content (UGC) isn’t just a time-saver for marketers; it’s amazing for driving sales. GoPro is a master at UGC. Host Q&A Sessions. Collaboration & Communication.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

SEPTEMBER 7, 2021

Another campaign I love is the recent collaboration between the NBA and NBA paint, a fan account with over 70,000 followers, to announce the teams’ regular season schedules. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. If this was a real game, who would you main?

Campaign 129

Campaign Social Media Collaboration Apple 129

Keyhole.co

NOVEMBER 2, 2022

Host contests and giveaways . Tips to host a well-planned Instagram giveaway that attracts your target audience: Determine your marketing goal – It could be: promoting a product, boosting brand awareness, raising awareness of a social issue, or increasing engagement. Collaborate with other brands and influencers for better reach.

Engagement 52

Engagement Instagram Tips Hashtag 52

Hootsuite

JUNE 21, 2023

Or maybe you’re on the hunt for a dream job in the industry, aiming to collaborate with top brands and make a name for yourself. In this step-by-step guide, we’ll discuss how you can create an effective and jaw-dropping portfolio that will get you noticed by your dream collaborators. 1 Social Media Tool Create.

Template 97

Template Templates Social Media Social Media Management 97

Sprout Social

OCTOBER 18, 2021

Whether they have their own podcast, YouTube channel where they review products, host a weekly Twitter Space, or provide daily inspiration to their followers on Instagram, creators have redefined what it means to have a personal brand and “influence.” You don’t only have to work with them in an official collaborative capacity.

Strategy 132

Strategy Content How To Collaboration 132

Later

MAY 19, 2019

Check out how @GoToSkincare manages to have behind-the-scenes videos, product posts, and user-generated content in their stories posts, while still maintaining their core branding style: #4: Collaborate with Other Brands on Instagram. It might be time for a collaboration! 9: Reposting UGC in Content Themes for Your Audience.

Instagram 72

Instagram Engagement UGC Hashtag 72

Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win.

Campaign 123

Campaign Social Media UGC Metrics 123

Techipedia: Tamar Weinberg

MARCH 17, 2010

Larger companies may mobilize a large fundraiser, but smaller companies can host smaller community drives as well. This is also something the Community Manager and webmaster collaborate on often. We share many of the same struggles, especially in the areas of metrics and tracking, proving ROI, and generally justifying our existence.

Communities 237

Communities Twitter Web 2.0 ROI 237

Keyhole.co

OCTOBER 28, 2023

Highlight your collaborator Want your carousel to get the desired engagement? Besides making your collaborator feel appreciated and ensuring future partnerships, it will also bring cross-promotion opportunities. When you tag or mention your collaborators in your carousel, it makes your content more visible to their followers.

Instagram 52

Instagram Engagement UGC How To 52

Later

MAY 15, 2019

A KPI is your selected metric that specifically measures the success of your account. Or if your overall goal is to grow this quarter, you could look at your reach metrics to see how many unique eyes see your content. What are the main metrics that you’re tracking?

Instagram 71

Instagram Hashtag How To Metrics 71

Sprout Social

OCTOBER 17, 2016

Resource How to Identify Your Social Media Influencers Join Twitter Chats Twitter chats are organized group conversations where a host asks a series of questions to participants. You can also stand out by hosting your own Twitter chat. Twitter chats are a great way to network with new people because everyone is there to engage.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Buffer Social

OCTOBER 4, 2016

Instagram recently announced a host of Business tools to help companies better understand their followers and grow their businesses on Instagram. A study by Union Metrics found that most brands post to Instagram daily. UGC can come in many forms such as pictures, videos, and tweets. Create an Instagram Business profile.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Later

MAY 8, 2019

User-generated content (UGC). User-Generated Content (UGC). By sharing UGC, you’re not only able to tell your followers what your most popular products are, but you’ll be sharing testimonials and showing your product in action. TIP: Just remember to always follow the rules when reposting UGC. Product features.

Fashion 83

Fashion Instagram Influencer UGC 83

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145

List Social Media HootSuite URL 145

agora pulse

FEBRUARY 10, 2021

Instagram: Behind the scenes, event and expo photos, collaborations with partners or local businesses. On Facebook , they’re all about UGC ( user-generated content ), sharing funny fan tweets, popular memes, and Instagram posts. Many brands get hung up on follower metrics. Check out this great UGC example from Boohoo.

Organization 207

Organization Social Media UGC How To 207