[INTERVIEW] How the University of Chester’s first-class social strategy gets them to the head of the class
Audiense
JANUARY 30, 2017
We use a lot of our own students’ content, as they shape the voice as much as we do. Twitter is the biggest open source of conversation, so for us it’s about being part of the conversation around the university, and academia in general. Finding and using that user-generated content is really important.
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