Mapping Content to the Sales Funnel AND Buyer types
Buzz Marketing for Technology
NOVEMBER 10, 2010
For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. I would love to know.
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