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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. 762 app downloads in 4 days following event. Sell-out event.

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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The top of every page featured a drop down menu with live events, and each country page featured a list of athletes competing that day. Many Ways to Engage. Want more details?

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Is Shazam the Future of Mobile Marketing

Convince & Convert

Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. very interesting case study here about Shazam iBeacon program with Office Depot ). He was down there doing some speaking for a different event. Image via BigStockPhoto.com.

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Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

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Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. Google continues to add features that will give more prominent Google search placement to users of Google+, Google Hangouts, and YouTube Live Events.

Marketing 179
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Link Love Monthly: Best of February 2011

SocialFish

Best Practices for Maximizing Mobile App Revenue (GigaOm). A Tweet’s Effects on Rankings – an Unexpected Case Study (SEOmoz). Beautiful Event Website Design: 10 Inspiring Example s (Event Manager Blog). Expanding the Concept of Event Social Networking Beyond Online Platforms (Michelle Bruno).