Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 124

Marketing How To Sample Samples 124

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create new tracking, every time you have a new ad.

Advertising 107

Advertising Social Media Strategy Tools 107

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MAY 24, 2022

Email marketing campaigns. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Sentiment data. Owned media examples. Your website. Blog properties.

Sentiment 92

Sentiment Metrics Hashtag Review 92

Audiense

JUNE 7, 2018

The time when market research consumed a lot of time and money using small samples has come to an end. These are just a few suggestions to show how personality insights can enrich your content creation strategies and help you to improve the results of your marketing campaigns. So, what’s the good news?

Content 91

Content Sample Samples Sentiment 91

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 148

Data How To ROI Survey 148