Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. If you’re speaking to only one group, you’re excluding countless others.

Campaign 134

Campaign Marketing Authentication Loyalty 134

Oktopost

MARCH 22, 2022

Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. Advocacy Marketing is Cost-Efficient: You can spend less on traditional marketing campaigns and advertisements when you convince customers to advocate for a brand.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

MAY 18, 2021

Setting your strategy and team up for social now, with formalized awareness campaigns, advocacy programs and expanded creative resources, is the best way to prepare for that inevitable evolution. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Pixlee

APRIL 2, 2019

Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Ride the Wave of Emerging Trends. By listening to the most highly engaged customers, brands can anticipate emerging trends before they become mainstream. Maximize User-Generated Content.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Social media is an always-on focus group. Social media can bring joy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

JUNE 12, 2023

It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. Use surveys, interviews and focus groups to collect feedback. For example, if customer loyalty is important, NPS might be a good metric to track. More importantly, listening shows customers you value their opinions.

Strategy 132

Strategy How To Metrics Loyalty 132

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123