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Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. ” Participants entered the contest via an app on the Crash the Super Bowl Facebook page. Smart move, since 92% of mobile video viewers share video content via mobile.

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Use Instagram to Create Visual Engagement

Mindjumpers

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How to Create Engagement Through Facebook Timeline.

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Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Related Stories Facebook Contest: Doritos Crowdsources Super Bowl Ads Mobile Video: 92% of Viewers Share Content Interactive Social Media: Add Your Favorite Tune of 2012. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th.

Airlines 182
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Turning Branded Contests Into Branded Content

Twist Image

This often forgotten medium is in desperate need of rejuvenation, and all of the moving parts are now available through both online and mobile channels to make it happen. Part of the campaign involved an online contest where consumers could create their own Chevy Tahoe SUV commercials online. Gap is expecting over one million entries.

Brands 97
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The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. Addvocate makes it happen. This is a corner of the social media world that will be accelerating quickly, I believe.

Startup 168
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. Pretty nifty. So, they invest ad money against it.

Tools 277
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Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. The “Do Us a Flavor” Campaign. “ What can you learn from Lay’s “Do Us a Flavor” campaign?