Dave Fleet

NOVEMBER 22, 2010

Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. The CPM metric would say yes. That approach is ineffective in social media. It’s a waste.

CPM 413

CPM Comparison Diagrams Sentiment 413

Sprout Social

FEBRUARY 8, 2021

Key metrics to look for: Cost per Impression (CPM). Outside of profile and team performance, campaign performance metrics can provide key stakeholders the information they need to make informed decisions. With tags, social teams can track a product launch campaign and communicate those insights back to their product teams.

Report 131

Report Social Media Metrics Team 131

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Analysis of paid campaigns.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

OCTOBER 28, 2019

Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Note: Never let your CPC campaigns go unattended for an extended period of time. Cost Per Thousand Impressions (CPM). Use a URL shortener to make it trackable.

Metrics 112

Metrics Social Media CPM CPC 112

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35

CPA 113

CPA CPM Facebook Cost 113

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Buffer Social

JULY 25, 2019

When do you launch a marketing campaign? You can look at historic data to see when campaigns were most successful in the past and which trending topics and calendar events are on the horizon. Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro. Social media managers can optimize.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67