Jon Loomer

JULY 2, 2015

Custom Ad Reports Front and Center. In the past, very few advertisers used the custom ad reports. To get the good stuff, you needed to click the “Reports” link on the left. But now, there is no “Reports” link. Because the entire Ads Manager is now the Custom Ad Reports! All Campaigns.

Facebook 114

Facebook CPA CPM Campaign 114

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Create your campaign. When should you do this?

YouTube 145

YouTube Marketing Campaign Guidelines 145

Sprout Social

APRIL 12, 2022

These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Benchmarking your Facebook ad performance will depend on your industry and campaign objective. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Get inspired by these ad campaigns.

Facebook 121

Facebook How To Metrics Hashtag 121

Jon Loomer

JANUARY 19, 2017

Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. You can’t just start a campaign and let it roll. CPM (Cost per 1,000 impressions). Your options are… Turn off campaigns. Send notification only.

CPC 60

CPC Facebook CPM Cost 60

Buffer Social

JANUARY 11, 2017

But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. Chapter 3 : Facebook Ads Reporting : How to find specific campaigns, ad sets, or ads and the relevant data for your reporting. Let’s jump in. Stats filters.

Facebook 40

Facebook How To Advertising Overview 40

Buffer Social

JANUARY 10, 2017

While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. I’d recommend experimenting with various audiences in order to find one that works best for your Facebook Ads campaigns. How does Facebook decide whether to show your ads?

Cost 40

Cost Advertising Price Facebook 40

Little Web Giants

NOVEMBER 4, 2014

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. Campaign Level. Mobile Device User. Monthly Active Users.

Social Media 47

Social Media Facebook Marketing CPM 47

Hootsuite

MAY 17, 2023

Not every campaign needs to be a potential Oscar nominee, okay? Facebook ads for real estate best practices Optimize for mobile Your ads should look great across all devices, but it’s especially important to ensure they’re mobile friendly. Then, consider mobile behavior. Go with a single image or carousel ad.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Little Web Giants

NOVEMBER 4, 2014

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. Campaign Level. Mobile Device User. Monthly Active Users.

Social Media 28

Social Media Facebook Marketing CPM 28

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 85

CPC Video Cost CPM 85

Ignite Social Media

SEPTEMBER 14, 2020

Mobile shopping also increased, especially with some of these new-to-online shoppers. Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Buffer Social

SEPTEMBER 9, 2019

They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68. CPM, but Instagram, Twitter, and LinkedIn benchmarks are closer to $6.00. . Facebook is near $9.00

CPM 75

CPM YouTube Survey Mobile 75

Jon Loomer

FEBRUARY 17, 2017

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You’re not testing and experimenting enough: You ran one campaign, one ad set, or one ad and you didn’t find success. That is a critical issue that will destroy your results.

Advertising 167

Advertising Facebook CPC CPM 167

Twist Image

DECEMBER 18, 2015

Have consumers engaged with our mobile application? However, says the report , in this era of digital advertising and big data, in which consumers often have a choice about whether or not to view ads, advertisers are more pressed than ever to demonstrate both value and a true return on investment for their ad spending. I like TV.

CPM 40

CPM Brands Affiliate marketing ROI 40

ProBlogger

AUGUST 7, 2014

Both Jen and Jon shared similar insight to me about how to approach my campaigns which I’ll cover more later, but one thing they both said to me clearly was to spend the time getting to know the power editor , as that’s where the gold lives. Campaigns: Campaigns are the starting point of your advertisement.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Both Jen and Jon shared similar insight to me about how to approach my campaigns which I’ll cover more later, but one thing they both said to me clearly was to spend the time getting to know the power editor , as that’s where the gold lives. Campaigns: Campaigns are the starting point of your advertisement.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Hootsuite

SEPTEMBER 9, 2020

This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. This is a full-screen interactive or informational destination page within the Facebook mobile app. Source: Pew Research Center.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign. Cost-per-mille (CPM). Display campaign.

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

APRIL 8, 2021

If you’re using paid ads, conversion metrics also include cost per click and CPM. Link to your website, your latest blog post, a current campaign or a special Instagram landing page. Your mobile phone is your best friend when it comes to Instagram photography since you can post straight from your device.

Instagram 145

Instagram How To HootSuite Hashtag 145

Hootsuite

MARCH 2, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. TikTok calls itself the “destination for short-form mobile videos.” Douyin, the Chinese version of TikTok, has 400 million daily active users , according to ByteDance’s annual report. What is TikTok?

Brands 145

Brands Meme Hashtag Remix 145